An Almeria bar used this poster to promote itself with the photo of two children in underwear in an attitude of curious discovery (the boy, of course).
On the girl a balloon of text included the phrase: "Look, this is what I will control your life with." The cartel generated controversy in the city and the discussion between whether it is ethical or not It has come to light.
The Andalusian Board requested, at the request of the PSOE, the withdrawal of the 2,000 posters that had been placed in different parts of the city, as it considered that it could violate the deontological code of non-sexist advertising. The delegations of the Andalusian Government, Health, Equality and the Autonomous Police unit are also investigating the case, since it could be infringing the Law on Minors and regulations on advertising.
According to the PSOE this type of advertising uses sex unjustifiably to increase the sale of drinks using a sexist language which shows that sexual difference means power.
As a general rule I do not like children to be included in jokes, jokes or adult situations, because they do not correspond to their true feelings or their evolutionary or emotional moment.
If this poster were starring a woman and a man, in the same posture and with the same message, I doubt that it would have hung more than a few hours (in fact I think it would never have been done).
I personally don't like to be played with the innocence of children to give messages that otherwise would not be given. What do you think?
