Before we see them succeed in Sochi Many athletes were cared for and offered support by their mothers. That is the purpose of the campaign. Pick them back up, giving them support, we could translate it, which has been launched by the company Procter & Gamble (P&G) during the Sochi winter Olympic games. In addition, this company is carrying out commercial actions to support families during the winter sporting event while maintaining the commitment to athletes and their mothers.
In the video, which can be seen below and that carries more than 16 million views on YouTube in the month that has been uploaded, it refers to how mothers around the world are attentive and support the efforts of their children by encouraging them to achieve their dreams even if there are difficult times such as injuries or bad results. Among the athletes who have valued the work of P&G claiming the effort and recognition of mothers is Lindsey Vonn, gold medalist of alpine skiing with the United States, indicating that since she was little and before the wounds her mother always encouraged to overcome the difficulties and to resist.
The video Pick Them Back Up We have seen it in Spain on television and it has been programmed in 20 more countries. The music, essential in these small films to amplify the emotion when viewing the images, is Ludovico Einaudi that conveys the love, passion and commitment of mothers with their children.
P&G is a multinational company under which there are numerous brands with products that we use almost daily at home in many countries. For the P&G brand, it is a perfect example of a partnership of commitment and responsibility in which mothers and their successful children are absolute protagonists.
It's obvious that nothing is as beautiful as it seems and that not everyone gets to the top although in all cases surely the mothers have also been accompanying and encouraging them with great strength and passion. We must thank P&G for the recognition of the mothers and especially for the tremendous effort and sacrifice that a champion or champion has to make in order to achieve his Olympic dream.
