Surely you will have seen the effective announcement with which a famous brand of soft drinks teaches us the joy of living reuniting a newborn baby with the oldest man in Spain. However, the announcement is surrounded by controversy and has motivated the mobilization of groups that defend normal childbirth according to WHO recommendations. At, Coca Cola teaches us what a normal birth should not be.
The first thing I have wondered is whether this birth was simply respected at the beginning or if an induction was performed for simple and simple organizational reasons. If so, if the mother was induced a delivery to match the filming date we would find a practice advised against. But there is more.
The position of the birth is a lithotomy, that is, the woman lying on her back, unable to move freely and giving birth in a position that is not the most appropriate and that is discouraged by WHO and the Normal Childbirth Strategy, as It can have a negative impact on the normal development of labor.
Perhaps the most serious thing is that it shows and an obstetric practice obsolete and highly discouraged by the WHO, the SEGO and the New Strategy of Normal Delivery of the Ministry, the Kristeller, which consists of strongly squeezing the mother's belly to make The baby come down. Today Kristeller is considered to harm the health of the mother and the newborn and can have serious consequences.
Also, if the above is not enough, the baby is not put to the breast. The mother should receive oxygen, probably as a result of an excessively operated delivery. The baby is shown separately, several meters from his mother.
The announcement has been strongly criticized by El Parto es Nuestro and the Platform for Birth Rights, who, in an exercise of irony, thank Coca Cola have taught us what a normal birth should not be and in this way "to have denounced in his new announcement the mistreatment of women and their fine irony when describing him as happiness".
