According to a Worldpanel Baby marketing study, which measures household purchases with children up to 36 months, In families with babies, spending on brands is higher than in houses without babies. We spend 46 percent of the purchase budget on branded products versus 42 percent.
Despite the crisis and that family spending increases with the arrival of the baby, parents try to avoid, as far as possible, give up the confidence that brand products give us, especially for children.
White marks are gaining ground in times of crisis, but apparently we don't play it with certain items having children at home.
The study indicates that in this period of the age of their children parents acquire more fresh products such as bottled water, milk, yogurts, fruit, fresh vegetables and cookies.
The purchase of specific products, such as wipes, body wash, moisturizing lotion, and generic or cosmetic categories, are also growing. Naturally, we put baby care before staff.
At home we endorse the study, but halfway. There are certain brands of baby products that I have not wanted to resign as Dodot for diapers (because others irritate her ass), Mustela for bath gel (because I love perfume) or Isdin for cream (for her sensitive skin ), but I have tried white label items such as Mercadona wipes, which I have been buying for four years.
In your case, do you buy brands?
