Children at school or at home they nibble on pens or pencils and leave them literally machine-gunned. It seems that on that idea a brand of chewing gum has thought that there is an important business opportunity there and above all that in pencils, instead of those rubbers that often do not erase and break, a chewing gum can be put as the best claim. In addition, they avoid eating small pieces of pencils, the paint that covers them or the plastic of the hoods of the pens.
It's about the Gang chewing gum To promote their product, they partnered with the Brazilian agency ageisobar and among other collaborations they have edited the video that illustrates the article. The images show what happens to students in a situation that can be stressful for them. So what they do is that they give the pencils with the gum to the students in the schools in a difficult situation, in this case the exams.
Obviously it is a situation pushed to the limit because I think you can't chew gum in classrooms, or at least it shouldn't be done. In fact, I believe that it should never be done in an enclosed space and where silence is a value to be respected, such as libraries, museums or hospitals. And at work I don't think it's a recommended practice either.
So that the children are at home writing stories, doing their homework or playing for a while, I think that the pencil with the gum can be a good option for them to be relaxed and entertained. I think the product will triumph and who knows if maybe it serves as an inspiration so that while the kids chew they develop an interesting creative capacity.
