He El Chupete International Children's Communication Festival He has presented the prizes to the best children's communication works published during 2012. In Peques and Más we are placing special emphasis on some of them, such as those already mentioned in Cuadernos Rubio or Los Clanners. The Pacifier 2012 has been held in theaters Callao City Lights, in the Plaza de Callao in Madrid (#chupetecitylights).
LEGO has been the winner of the prize of the category for the best child advertiser, with special importance to the applications that the company has developed for children to play using devices such as tablets, phones or computers. With these applications, which we have already mentioned in Peques and Más, it is possible to access the universe of typical blocks or new scenarios created by the brand that combine reality and imagination. This recognition values creativity and responsibility in communication aimed at children, as well as caring for the message of children's and youth communication.
The jury has decided to award the prize for its contribution as toy that encourages and promotes creativity in children. Its rapid adaptation to the new times with video games such as Star Wars, Indiana Jones and Pirates of the Caribbean or with its many applications for smartphones and tablets is also valued with this award.
According Joachim Schwidtal, Marketing Director of LEGO Iberia, “our engine is imagination, creativity, fun, inspire the builders of today and the future. Because the game is universal: the best of languages, without distinction of cultures, races, sex and even age ”.
It also indicates that children from anywhere in the world are excited about some LEGO brick in their hands, imagining new experiences, new constructions, new challenges.
We have received some figures that reinforce the value of the prize and the illusion that these colored pieces generate among our children. Every year 9 billion blocks are manufactured that if put in line would go around the world five times. In addition more than 400 million children play with these colored blocks on our planet. Their sales figures are spectacular because 7 sets of LEGO are sold every second.
Congratulations to LEGO for the deserved award In addition, we continue to encourage them to stimulate creativity and reinvent themselves with new products, thinking of the little ones and building applications for electronic devices that entertain and teach our children.
