He H2O Shopping Center, expands its great commercial and leisure offer with the first Library of the world. The announcement comes after the signing of an agreement between the Shopping Center, managed by CBRE, and Madhouse, the agency that manages Lego events in Spain. The Ludoteca will occupy 300 square meters and will be divided into two zones, the Lego System, for children from 4 to 12 years attended by monitors and free access and the Lego Duplo, of 100 square meters, dedicated to children from 18 months to 4 years, in which parents and children will share in a shared way.
The little ones can play with the sets of Lego City, Lego Friends and Lego Chima. There will also be an area with video games, swimming pools full of Lego pieces and another space with Lego Games.
The agreement includes a four-year contract and the exclusivity of the initiative for H2O in the Community of Madrid. This children's playroom in Lego opens today, December 13, and besides being open every day of the year, it will be free for customers of the Shopping Center. It is convenient to review the schedules, especially on weekends, which is when we visit these spaces with the kids.
We remember that Lego Duplo, is a toy based on large bricks, which offer security and that parents can play with them accompanying the children in the creative process. In Duplo there are animals, boats, cars, trucks, bricks, etc. Lego City It allows children to build adventures within the city with constructions, works and transport. Y Lego Friends, allow the girls to approach the game with the dolls Mia, Emma, Andrea, Olivia and Stephanie.
It also seems that between CBRE and H2O they will develop computer systems to know how customers respond to Library to be able to improve it and make decisions in order that customers, and especially children, have a good time, learn about Lego products, play with them and I imagine that also to get them to buy them.
I think it's a great idea and it sure is a success for these Christmas holidays 2013 in which it seems to me that we will lack time to enjoy all the events that are preparing us.
